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Why does my bum look big in this is about to be answered by researchers at a Scottish university. They are planning to launch the world's first study on how clothing affects the bum.

It is very well known how good fitting cloths can improve confidence and self-esteem. However, designers and consumers don't currently have information that could enable them to make or choose garments that enhance body size and shape.

The new study will give answers to how designs, colours, patterns and fabric types affect perception and supply designers with useful information, so that they could help women look and show their best.
Four female models with various sized bottoms will wear different types of clothing as part of the research. Their rears will be photographed and then assessed hoe their bottoms appeared.

The university believes the research could have major implications for retailers.

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I have read that baggy clothes than the person, can make a person feel more secure. Think about it...
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