Advertising Policy



Advertising creative must not contain pictures or text exposing cruelty, physical, or emotional acts against any person which are primarily intended to hurt or inflict pain.

Advertisement must not contain obscene words, phrases, and profanity.

Partial Nudity and Nudity

Advertisements must not contain pictures exposing the female breast or full exposure of either male or female buttocks. However, the advertisement may include swimsuits, but may not contain pictures exposing any or all portions of the human genitalia.

Sexual Acts

It's prohibited to use pictures or text in advertisements exposing anyone or anything involved in explicit sexual acts, including masturbation, copulation, pedophilia, sodomia, intimacy involving nude or partially nude people in heterosexual, bisexual, lesbian or homosexual encounters. Additionally, dating services, phone sex and ads which advertise pornographic or nudity content such as DVD's, magazines and similar are prohibited as well.

Gross Depictions

It's strictly prohibited to use pictures or descriptive text in advertising materials of vulgar or grossly deficient in civility persons or behavior or which show scatological impropriety. Included such depictions are maiming, bloody figures, or indecent depiction of bodily functions.


The advertisement must not contain pictures or text advocating prejudice or discrimination against any race, color, national origin, religion, disability or handicap, gender, or sexual orientation. The advertisement will not contain any intolerant jokes or slurs.

Cult ideologies

The advertisement will not contain or link to content, pictures, or text advocating devil worship, an affinity for evil, or wickedness. The advertisement contains no advocacy to join a cult. A cult is defined as a closed society that is headed by a single individual, or group of individuals, where loyalty is demanded and leaving is punishable.

Drug Culture & Drugs

The advertisement shall not contain pictures or text advocating the illegal use of drugs, as well as substances used for other than their primary purpose to alter the individual's state of mind, such as glue sniffing.


Advertisement shall not contain pictures or text advocating extremely aggressive and combative behaviors, or advocacy of unlawful political measures, as well as information on weapons making, ammunition making or the making or use of pyrotechnics materials.

It's strictly prohibited to use text or graphics which contain use of weapons for unlawful reasons.

Illegal content

Advertisement shall not contain pictures or text advocating materials or activities of a dubious nature which may be illegal in any or all jurisdictions, such as illegal business schemes, chain letters, copyright infringement, hacking, phreaking and software piracy.


Advertisement shall not contain text advocating gambling relating to casinos, betting, numbers games, on-line sports or financial betting, including non-monetary dares. Lottery & contest ads are exempted.


Advertisement shall not contain pictures or text with promotions or other mentions for direct competitors of or LifeForm Inc.

Advertisements Clearly Identified

It is very important for us to keep unobstructed browsing experience for all our valued visitors and users and let them be able to distinguish advertisements and offers from health information. For this reason, all advertisements, sponsorship acknowledgments, promotional, and commercial information in the form of articles, or display advertisements (banners or logos), are separated from our consumer health information. All advertisements are clearly indicated and easily identifiable as such and are distinguished from other information. Information marked "Advertisement" on SteadyHealth may include advertisements and offers from third parties as well as "in-house" advertisements that will link you to consumer health information we wish to highlight. Each advertisement is clearly labeled. Some third-parity advertisers print the word "Ads" along the top or the side of a box in which the advertisement or sponsorship acknowledgment appears as well, which clearly identify this as advertising content and distinguish it from consumer health information.

Google Advertising Cookie

Google, as a third party vendor, uses cookies to serve ads on your site.

Google's use of the DART cookie enables it to serve ads to your users based on their visit to your sites and other sites on the Internet.

Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

Clicking on Advertisements

If you click on a third-party advertisement, you will be leaving SteadyHealth and will be directed to the advertiser's site. Be aware that SteadyHealth has no control over the practices of other websites. Your computer may receive cookies from other sites and you will not be protected by SteadyHealth security and privacy policies. At times, when you click on an advertisement, a box will pop up asking you to respond to a survey or poll or answer a question. These boxes are controlled by the advertiser; information you enter into these boxes is submitted to the advertiser, not to SteadyHealth. Exceptions are advertisements clearly identified as "in-house" ads, recognized by authentic logo and typographic.

SteadyHealth does not Endorse Products

The appearance of third-party advertisements or sponsorship acknowledgements on SteadyHealth is not a guarantee or an endorsement by SteadyHealth or any of our content partners of the organization, product or service or the claims made for the product or service in such advertisement or sponsorship acknowledgement. Additionally, the herbal and/or alternative products advertised on SteadyHealth and all claims pertaining to such products are not guaranteed to have been thoroughly tested. Thus, all information regarding the efficacy, contraindications, side effects, etc. of these products may not be available for review at this time.

Editorial Independence and Website Funding

SteadyHealth maintains absolute editorial independence throughout the website. SteadyHealth Forum operates under the direction of its parent company, LifeForm Inc. and has its business headquarters in London, United Kingdom.

SteadyHealth receives funding from third parties who pay for the right to advertise their companies and products on our site. This funding supports SteadyHealth's efforts to develop comprehensive and credible consumer health information. At times, third parties pay for the right to sponsor certain areas of information on our site. SteadyHealth may agree to develop information about a certain topic in return for this sponsorship. However, SteadyHealth develops this information in accordance with our editorial policy and practices; sponsors have no editorial input or influence on the information itself.


SteadyHealth purchases and serve advertisements on our site. We do not receive commissions on purchases you may make when you leave SteadyHealth to visit the site of a company advertising on SteadyHealth.

Sharing Aggregate User Information

SteadyHealth may share accumulated, anonymous statistical information regarding site usage and traffic patterns with our advertisers and sponsors. Any information provided by you to the advertiser is not controlled by SteadyHealth.

Dealings with Advertisert and/or Merchants

Your correspondence or business relationship(s) with, or participation in promotions of, advertisers and/or merchants found on or through any of the services contained on this the website, including but not limited to payment and delivery of related goods or services, and any other terms, conditions, warranties or representations associated with such relationships, are solely between you and such advertiser or merchant. To the fullest extent permitted by applicable law, you agree that: (a) SteadyHealth or its parent company (LifeForm Inc.) shall not be responsible or liable for any loss or damage of any kind incurred as the result of any such relationships or as the result of the presence of such advertisers and/or merchants on the Service, and (b) any orders placed by you on, and any product specifications and product availability appearing on, the Service are subject to confirmation by, and the terms and conditions of business of, the relevant merchant.

Updating this Policy reserves the right to revise this advertising policy periodically. When we make significant changes that affect our advertising policies and practices, we will post a notice on the SteadyHealth Announcement section for next 30 days. We recommend that you read our advertising policy whenever you visit our site in case you missed our notice. The updated part of this policy will be emphasized with different color and the update date will be printed below each policy.

Advertising Inquiry

Interested in advertising on SteadyHealth? All Advertising Inquires or Partnership proposals can be sent via our Contact Form, by choosing Advertising Department. Appropriate manager will contact you back providing you detailed information about advertising on and/or LifeForm Network (Availability, Advertising Kit, Rate Card, Advertising Agreement, etc.).

Contact Us

If you have questions about the Terms of UsePrivacy Policy, or have any other questions or concerns about the site you can complete a Contact Form and we will respond to your comments within next 24 hours.

Last updated on March, 12th 2009.