My shaft is pale and itchy?

It could be many things, but the most common answer in cases like this is a simple dermatological issue, such as dry, flaky skin. The penis skin, being very thin, is also very sensitive to chemicals and many natural ingredients. Try using a first arte penis health cream (health professionals recommend Man1 Man Oil) that includes a high end emollient like shea butter and also vitamin E. Applying this daily may help a great deal.  Good luck!