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Have you ever noticed that you are more likely to give in to bad impulses in the afternoon than in the morning? The "morning morality effect" explains why it is harder and harder to control the urge to do what we should not as the day goes on.

There are certain people for whom the morning morality effect has a particularly strong significance. Smith and Kouchaki have found that people who are "more moral" are also more likely to slip the longer they have been awake.

This finding really is not particularly hard to understand. Sticking to a stringent moral code takes brain power. The more decisions you have to make, the more your brain wants a time out, and the more likely the metaphorical demon is to sit on your metaphorical shoulder.

And if you give in to "temptation," your brain keeps you comfortable by making memories about the moral facts of a situation more difficult to access, disengaging you from moral considerations.

All of that is not implied by these four experiments, of course, but there is a significant body of psychological research that supports this idea.

What kinds of mental activity increase the likelihood of immoral or unethical behavior, and forgetting about it later?

  • Facebook and other social media. Having to decide whether you "like" a post or a picture and phrasing comments that can be interpreted in multiple ways by your friends and the public drains mental energy.
  • Video gaming. Games are great for increasing coordination and speed of response, but too much gaming is a brain drain that impedes moral, sensitive personal interactions.
  • Smiling faces. People who exhibit a positive affect, who seem upbeat, happy, and energetic, are less likely to be processing moral decisions. When you smile your way through your day, you are somewhat more likely not to stick to your own moral code. Whether or not this a bad thing, however, depends on which rules you break, or not.
  • Slipping the first time. Before you break a moral rule you consider to be important, your brain's executive function centers work to make sure you don't. Once you do break the rule, however, you tend to forget it and break it again. Selective forgetfulness reduces cognitive dissonance and helps you feel more comfortable emotionally.

So what can you do to keep from succumbing to temptation because you are fatigued?

Some of the findings of psychological research reflect things we all "know" but science can also confirm.
  • If you place your hand over your heart, you are more likely to be truthful, and others are more likely to believe you are truthful. 
  • Hang out with honest people. Our "gut" reactions, processes that are automatic, fast, and effortless. When we act on our gut, we are making a comparison between the current situation and a situation we have encountered before. The more you associate with other honest individuals, the more likely you are to remember situations in which honesty or ethical behavior is required by your personal morality.
  • If you break rules to help someone else, for example, you tell a white lie about how someone looks, or you say you feel fine when you know the other person feels terrible, make a habit of taking a moment to evaluate what you get out of breaking your own moral code. Most of us are more likely to lie, cheat, or steal not just when it benefits someone else, but when it benefits another person and ourselves. This phenomenon is known as self-interested altruism.
The most important thing you can do to stick to your internal moral compass is, to borrow a phrase from author Richard Carlson, don't sweat the small stuff. The less you worry about unimportant decisions, the more you can get the big decisions right.

  • Kouchaki M, Smith IH. The morning morality effect: the influence of time of day on unethical behavior. Psychol Sci. 2014 Jan. 25(1):95-102. doi: 10.1177/0956797613498099. Epub 2013 Oct 28. PMID: 24166855.
  • Smith IH, Kouchaki M. Does the Morning Morality Effect Hold True Only for Morning People? Psychol Sci. 2014 Oct 6. pii: 0956797614552499. [Epub ahead of print] No abstract available. PMID: 2528766.
  • Mind map by SteadyHealth.com
  • Photo courtesy of Frankieleon

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