Coca-Cola and PepsiCo have announced that they are to introduce new carbonated drinks fortified with vitamins and minerals. The main reason seems to lie in profit as a large number of people are turning away from traditional carbohydrated drinks for their link to obesity.

Soft drinks business is still a $68 billion-industry in the US. The market is changing and so do consumers’ wishes. Apparently, consumers are increasingly reaching for bottled water, sparkling juices and green tea drinks due to their health benefits.

The statistics show that the amount of soda, as well as diet soda, sold in the US dropped in 2005 for the first time in recent history

Coca-Cola and PepsiCo will offer Diet Coke Plus and Tava and promote them as "sparkling beverages".

The idea of healthy soda is not entirely new. A few years ago Cadbury had similar attempts with their 7Up Plus, a low-calorie soda fortified with vitamins and minerals.
They first called it "100 percent natural" but had to change that approach to "100 percent natural flavour" because a nutrition group complained that a product containing high-fructose corn syrup should not be considered natural. This switch made the 7Up Plus flounder.