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The anti-aging market is probably one of the biggest beauty markets in the world. Expected to tip the $115 billion mark by 2015 in the United States alone, women across the world regularly invest in lotions, potions, scrubs, rubs, plastic surgeries and cosmetic procedures in the hope of making themselves look younger.

As collagen production slows down, the skin gradually becomes less elastic and wrinkles start to appear.
How do we react to that? Men who begin to age might be praised for looking distinguished and even sexy, but women have the wrong end of the stick and often feel the need to look for ways to look younger.
For many women, the quest for eternal youth starts as soon as those first fine lines and wrinkles start to appear around the eyes or on the forehead — and even the little "baby" lines that might appear in your late twenties can become the target of your anti-aging quest — but luckily, there is one thing you can do to improve the appearance of skin.
Snack on Sweet Potatoes
We love sweet potatoes — whether roasted with a little olive oil and paprika as a savory snack, or with a pinch of cinnamon and a drizzle of honey as a sweet snack, they're one of the most versatile members of the potato family.
But sweet potatoes are not only the perfect accompaniment to any Thanksgiving spread, they're a weapon against aging as well! Sweet potatoes are bright orange in color and this comes from the beta-carotene that's found in them, an antioxidant that protects against potentially damaging free radicals.
Vitamin A is responsible for effectively "switching on" the signals within the body responsible for getting rid of old skin cells and for producing new skin cells. Regular turnover of new skin cells is what keeps skin smooth and wrinkle-free — and this is why many common skincare ingredients, such as retinoids, are derivatives of vitamin A.
Eat More Oily Fish
We've known for a long, long time that oily fish is incredibly beneficial for general health, but more recent research like a study by the University of California suggests that oily fish can make you look younger, too — and that's down to the omega-3 content.
When we consume them, they actually boost cell turnover, increasing the production of new cells. They also help to prevent DNA damage and mutation, slowing down damage and in some cases, reversing it. As for skincare, oily fish can repair and prevent damage to skin cells - and wild salmon in particular contains another antioxidant, astaxanthin, which fights against free radicals and can help to prevent actinic keratoses, a skin complaint that causes rough patches of skin which are precancerous.
- Photo courtesy of Ed Yourdon by Flickr : www.flickr.com/photos/yourdon/3858272409/
- Photo courtesy of Lee McCoy by Flickr : www.flickr.com/photos/chocolatereviews/4724615475/
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