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Would you vote for a new running shoe that has a 'brain'? It will store your running log on a built-in chip(mileage, time, pace etc.), and by using a Bluetooth technology it will automatically be downloaded to a software on your computer. No need to manage a running log! Your runner opinion is needed to support an MBA student! Thanks

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What an absolute wank!!!

But I'm sure there are plenty of wankers out there that would try it.
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how much would it increase the price of the shoes?
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i would try it...but cost is a factor....good idea.
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What is the weight increase? Where is it placed/how does it affect comfort? Is it an add-on to existing shoes or do you have to buy the whole package? Would it be available through current shoe manufacturers? Is it available in several different foot forms? For different types of runners?

There's too many questions to say whether or not it'd be a good idea. There's a lot of brand loyalty with running shoes and unless your product goes through Nike, Asics, Saucony, Brooks, and New Balance, it probably won't sell too well. And then there's the running purists, such as Phar Lap and myself who immediately say it's junk.
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no.
:1: even I would say that's a load of poo!
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no. That is why I have a PC and a hrm/gps
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you nailed it!
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You know, in theory it is no worse than using a HRM or a Garmin and downloading that data onto your computer. The real questions are what Mech asked. How does it affect the shoe and is it affordable? I have a Road ID on my shoe and if this "chip" is of a similar size and weight, then I don't see the problem. Of course my Road ID doesn't break down when wet...
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In a word, no.

Why would I spend the big bucks for such a thing when I replace shoes at around 300 miles? This is following the depressing trend in all consumer goods of making products more complex and less user-serviceable.

Cyclists already get to be product testers for the technology du jour;some of it works, and a lot of it is utter c**p (Anyone remember the Shimano U-brake? For that matter, Shimano's XT thumbshifter was a great [and simple] design, so it got dumped in favor of the complex and awkward RapidFire, which I still hate. But I digress...).
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