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Before Americans became hooked on television series like Top Chef and Chopped, back in the era when obesity was a relatively rare phenomenon, American popular culture focused on a different kind of nutritional obsession, iron. Everybody was assumed to be deficient in iron. Everybody was assumed to need the pick-me-up of an astonishingly popular product called Geritol.
The basic ingredients in Geritol were beverage alcohol, which contributed to its popularity, and iron in the form of ferric ammonium citrate. The product also contained some B vitamins. Playing on another American cultural fixation, mothers making their children eat liver to get the iron in it, Geritol's slogan was "twice the iron in a pound of calf's liver." Each daily dose of the product contained 50 to 100 mg of elemental iron, about 12 times the amount required by an adult and nine times the amount required by a teenager.
The makers of Geritol were taken to court by the US Federal Trade Commission in 1959. Court battles continued for 14 years, in which the government established that the company made claims that were "excessive to the point of being reckless." Once one of the best known brands of consumer products in the USA, Geritol largely disappeared from the market in the 1980's.
Does Everyone Need Supplemental Iron Today?
The Problem Of Too Much Iron
- Anonymous. Iron regulators join war on pathogens. Medical News Today. 17 July 2015.:
- Photo courtesy of Bev Goodwin via Flickr: www.flickr.com/photos/bevgoodwin/13899737494
- Photo courtesy of Bev Goodwin via Flickr: www.flickr.com/photos/bevgoodwin/13899737494
- Photo courtesy of National Insitutes of Health (NIH) via Flickr: www.flickr.com/photos/nihgov/20674230812
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