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Here's one of the saddest things we've heard in a long while - more than half of all American women are unhappy with the way they look. We think that sucks, quite frankly, so we want to help you learn to love the skin you're in!

One of the most startling statistics we've heard recently is that over 90% of women will go on a diet at some point in her lifetime - that's 90% of women who are unhappy with their shape and their figure and who want to change it. 

90% of women are not overweight, so why are they all on a diet?

Well, more than half of American women are unhappy with the way they look - and most of them don't like the way their waist, hips and thighs look. We're here to tell you that even those with the slimmest and trimmest of bodies are not necessarily happy - thinness definitely does not guarantee happiness. Just ask the legions of women who slim down each year. Yes, they might be more body confident, but chances are, there is still something with their body that they are not happy with. 

Why Are We So Unhappy?

Researchers believe that people who are unhappy with their appearance may well feel that way due to how they were brought up.

If there was a big emphasis on appearance and a large number of comments from friends and family on the way you looked when you were growing up, you're more likely to focus on the negative aspects of yourself, especially if the comments you received were negative. If you had plenty of positive feedback and there was a focus on how you felt rather than how you looked, you're more likely to feel more comfortable in the skin you're in. 

But it's important to remember that what happened in the past was in the past - you can't change what might have happened to you, but you can change how you feel about it and how you feel about yourself.

Change Your Perception of Beauty

What do you think of as beautiful? A slim, blond, supermodel? A field of flowers? Or a woman who spends her life doing charitable things for other people?

Too many people think of beauty as being something very static - based entirely upon your physical appearance.

 But even 100 years ago, people found larger ladies attractive as it meant they were healthy and wealthy. Nowadays, people are fixated upon slimness as being something beautiful.

Whilst slimness is beautiful - everyone is beautiful, after all, it is not the only definition of beautiful.

It's important to change your perception of beauty if you want to feel better about yourself. If you don't think you're beautiful physically, think about something that you do or that you have done that could be classed as beautiful. Maybe you look after an animal or a relative, or regularly volunteer at a charity. Whatever it is, you will find something in or about yourself to love!

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